This article originally appeared on Column Five.

A lot of people want to know how to make infographics. We’ve made over 4,000 infographics for tons of companies over the last decade, so we know a thing or two about it. Most importantly, we know it’s not enough to make an infographic; you need to make a great infographic. But too often we see people sabotage their work. How? They try to do way too much, cramming as much as possible in.

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