Exhibition positions the Polaroid at the crossroads between art and technology

Polaroid! A brand that has long since become legendary. One look at Instagram is enough to show how instant photography transformed the medium in ways that are still pervasive today. The exhibition positions the Polaroid phenomenon at the crossroads between art and technology. Outstanding artists from Ansel Adams to Andy Warhol used the medium of the instant photo to blaze new trails with their art, leaving a lasting mark on the aesthetics of an entire era. Featuring some 240 photos by 120 artists, The Polaroid Project sheds light on the whole aesthetic spectrum of instant photography while also demonstrating based on 87 camera models and prototypes the innovative technology that made this visual revolution possible in the first place. The Polaroid works on view range from the early days of the company in 1955 through to 2015. The main focus is on art from the 1980s and 90s. Instant camera film, presented to the public for the first time in 1947 by Edwin H. Land in New York, shortened